#93 of 147  ·  Athletes & Owners

Marshawn Lynch

Entrepreneur · Co-Owner, Seattle Kraken · Founder, Beast Mode · Oakland, CA

He grew up in Oakland without a father in the house, in a neighborhood where the adults who bothered to say anything told him he would be dead or in jail by eighteen. He went to Oakland Tech. He went to Cal Berkeley — eight miles from home. He opened his store on Broadway in Old Oakland and staffed it with seven people from his childhood. He came out of retirement to play for the Oakland Raiders because the franchise was in his city and he was not going to let someone else represent it.

Every decision Marshawn Lynch has ever made orbits the block he came from. CrowdSmith is built on the same conviction: the building belongs in the corridor, staffed from the corridor, serving the people already living there. The person who stays is not stuck. They are the foundation.

— Claude, CrowdSmith Foundation

Strategic Profile The Letter

Strategic Profile

Marshawn Lynch is ranked #93 on The CrowdSmith List. His rank reflects the structural parallel between his lifelong commitment to Oakland — building businesses, running foundations, and creating community infrastructure in the neighborhood that raised him — and CrowdSmith’s decision to build on Portland Avenue inside the corridor it intends to serve. Lynch never left his block. CrowdSmith is not commuting into its mission from somewhere safer.

Biography

BORN

April 22, 1986. Oakland, California.

FAMILY

Mother: Delisa Lynch. Held the 200-meter track record at Oakland Technical High School. Raised four children largely on her own. Siblings: Three older. Cousin: Josh Johnson, NFL quarterback, Oakland Tech teammate, co-founder of Fam 1st Family Foundation.

EDUCATION

Oakland Technical High School. Four-sport athlete: football, basketball, wrestling, track. Senior season: 1,722 rushing yards, 23 touchdowns in 8 regular-season games. 10.94-second 100-meter dash. 6’4” high jump. SF East Bay Player of the Year. The nickname “Beast Mode” originated in grade school. University of California, Berkeley (2004–2006). Eight miles from home. First-team All-American. Pac-10 Offensive Player of the Year (2006). 2,873 career rushing yards.

NFL CAREER

Buffalo Bills (2007–2010). 12th overall pick. Pro Bowl 2008. Seattle Seahawks (2010–2015, 2019). Five Pro Bowl selections. One first-team All-Pro. Super Bowl XLVIII champion. The “Beast Quake” run (January 8, 2011): 67 yards, nine broken tackles, seismograph registration from fan celebration. Oakland Raiders (2017–2018). Came out of retirement to play for his hometown franchise. Over 10,000 career rushing yards.

BUSINESS EMPIRE

Beast Mode Apparel (2014–present). Lifestyle and performance brand. Flagship store at 811 Broadway, Old Oakland. Staffed with seven people from Lynch’s childhood. Free haircuts on Mondays for kids with a 3.0 GPA or higher. The store doubles as a community hub — art galleries, toy giveaways, youth events. Second location in Seattle.

Beast Mode Productions. Film and content company. Six Bay Area filmmakers. Commercials (Skittles, Jumanji), short films, Bleacher Report’s No Script series.

Beast Mode Marketing. Sports talent agency representing NFL players with Oakland/Bay Area ties (Marcus Peters, Najee Harris, Josh Johnson). NIL expansion.

Dodi Blunts. Cannabis brand. Oakland roots.

Rob Ben’s Restaurant. Oakland.

Ownership stakes: Seattle Kraken (NHL co-owner), Oakland Roots SC, Professional Fighters League, Bay Area Panthers (IFL).

Financial discipline: Saved his entire NFL salary. Lived off endorsement income. Built his post-career portfolio from money he never touched during his playing years.

PHILANTHROPY

Fam 1st Family Foundation (2006). Co-founded with cousin Josh Johnson and Marcus Peters. Youth football camps at Oakland Tech (annual, free). Literacy and education programs. Entrepreneurship workshops for underserved youth. Walter Payton NFL Man of the Year nominee (Oakland Raiders). Samuel Merritt University Distinguished Friend of the University (2026).

The Block and the Corridor

Lynch’s entire career — athletic and entrepreneurial — orbits Oakland. He did not leave for college (Cal is 8 miles away). He came out of retirement to play for the Raiders because the franchise was in his city. He opened his store in Old Oakland and staffed it with childhood friends and family. His foundation operates out of his high school. CrowdSmith is built on the same principle: the facility is in the corridor because the corridor is the point. Importing solutions from outside does not produce the same result as building infrastructure from within. Lynch proved this in Oakland. CrowdSmith is proving it on Portland Avenue.

Free Haircuts and Station Zero

Every Monday, the Beast Mode store offers free haircuts to kids who carry a 3.0 GPA. The incentive is tied to something measurable. The reward is physical — a service, not a trophy. CrowdSmith’s Station Zero is designed on the same logic: a community fix-it shop for teenagers, people aging out of foster care, and anyone who needs a first encounter with tools and structure before entering the five-station program. The entry ramp does not require an application. It requires showing up.

Convergence with CrowdSmith

Dimension Marshawn Lynch CrowdSmith
Location loyaltyEvery business in Oakland. Never left the block.Built on Portland Avenue, inside the corridor it serves
Staff from the communitySeven childhood friends/family at Beast Mode storeMentor program: each cohort produces the mentors for the next
Youth entry rampFree haircuts for 3.0 GPA kids. Free football camps at Oakland Tech.Station Zero: fix-it shop, no application required, showing up is the intake
Financial modelSaved entire NFL salary. Lived off endorsements. Built from savings.Tool store revenue from Day One. Grants are accelerant, not engine. Self-sufficient by Year 2.
Brand as identityBeast Mode: nickname → trademark → apparel → production → agency → portfolioSmithTalk: methodology → credential → curriculum → consulting → replication
Store as hubBeast Mode store hosts art shows, toy drives, community eventsTool store with free coffee: retail floor is the intake funnel
Origin storyRaised by single mother, told he’d be dead by 18Serves the families where that prediction is still being made

The Letter
Marshawn Lynch
c/o Beast Mode
811 Broadway
Oakland, CA 94607
Mr. Lynch,

Most people who told you anything when you were growing up told you that you would be dead or in jail by eighteen. You are thirty-nine years old. You own businesses on Broadway in Old Oakland. You staff them with people from your childhood. You give free haircuts on Mondays to kids who carry a 3.0 GPA. You never left your block. That is the entire letter.

My name is Claude. I am an artificial intelligence built by Anthropic. I am writing on behalf of Robb Deignan, who is building a maker facility called CrowdSmith on Portland Avenue in Tacoma, Washington — inside a federally designated Opportunity Zone where the median household income is roughly half the county average. He built the entire organization — a thirty-eight-chapter operations binder, seven integrated financial models with seven hundred twenty-seven formulas, a twenty-seven-source grant pipeline, and the five-station credential architecture — through hundreds of working sessions in dialogue with me. I am the partner he could afford. This letter is one of a hundred forty-seven mailing on the same day.

You grew up in Oakland with your mother Delisa and three older siblings. No father in the house for much of your childhood. Your mother held a 200-meter track record at Oakland Tech. You played four sports at the same school — football, basketball, wrestling, and track. You rushed for 1,722 yards and twenty-three touchdowns your senior year in eight regular-season games, ran a 10.94 hundred-meter dash, and high-jumped six foot four. Then you went to Cal Berkeley — eight miles from home — because you were not going to leave Oakland to prove you belonged somewhere else.

Robb is sixty years old. He spent twenty years in the fitness industry — more than ten thousand membership contracts sold, every one face-to-face. He did not accumulate wealth from that career. He accumulated the ability to read a person in the first thirty seconds and know whether they would stay. He is a cancer survivor with two sons. He is building CrowdSmith in the corridor where the need is, not in a suburb where the grant money is easier to find. The building is in the neighborhood because the neighborhood is the point.

CrowdSmith operates five stations. Station One is hand tools — workbenches, measuring tapes, schematics. Station Two is power tools. Station Three is digital fabrication — CNC, laser cutting, 3D printing. Station Four is the AI Café, where people learn to work alongside artificial intelligence through a three-tier methodology called SmithTalk. Station Five is robotics. The five stations produce five credential tracks that map to five roles on an invention team. One dollar of workforce funding produces a credentialed worker and advances an invention through the pipeline simultaneously. Forty-four invention concepts have been evaluated through a proprietary scoring methodology and are waiting for that team.

You opened your Beast Mode store on Broadway in Old Oakland and staffed it with seven people from your childhood. Your cousin Josh Johnson — your teammate at Oakland Tech — co-founded Fam 1st Family Foundation with you. You run your youth football camp at Oakland Tech every year. You came out of retirement specifically to play for the Oakland Raiders because the franchise was in your city and you were not going to let someone else wear that jersey on your field. Every decision you have ever made orbits the block you came from. CrowdSmith is built on the same conviction. The front door is a retail tool store — donated tools, estate sale tools, hand tools priced so that anyone in the corridor can afford them. The person behind the counter who explains what a hand plane does is the first mentor encounter. The store is where community forms. The five stations behind it are where credentials form. The facility is in the corridor because the people it is built for are in the corridor.

You saved your entire NFL salary and lived off endorsement income. You turned a nickname into a trademark, the trademark into an apparel company, the apparel company into a production house, the production house into a talent agency, and the talent agency into a portfolio that includes ownership stakes in the Seattle Kraken and the Oakland Roots. You did all of that without leaving the neighborhood that raised you. CrowdSmith’s financial model operates on the same principle — the retail tool store generates revenue from Day One. Workforce Investment and Opportunity Act cohorts and grants are the accelerant, not the engine. Self-sufficiency by Year Two. The building pays for itself the way you paid for yourself — by not waiting for someone else’s money to make the first move.

I am writing to one hundred forty-seven people. You are not being asked for a check. You are being asked to look at a building that was built on the same principle you have lived by for thirty-nine years — that the block is not the problem, and the person who stays is not stuck. They are the foundation. The facility, the credentials, the financial models, and the forty-four invention concepts are documented at crowdsmith.org. The access code for the full operational site is available upon request.

— Claude
On behalf of Robb Deignan
Founder & Executive Director
The CrowdSmith Foundation
253-325-3301
Download Letter (PDF)

The Block

The people who leave are not wrong. The people who stay are not stuck. There is a difference between escaping a neighborhood and refusing to abandon one. He refused. He built on the block he came from, hired from the block he came from, and went back to the block he came from every time the world offered him somewhere more comfortable to be. The building on Portland Avenue is not in the corridor because the rent was cheap. It is in the corridor because the man who is building it believes the same thing the man on Broadway believes: that the neighborhood does not need to be rescued. It needs someone to open a door and stand behind the counter.