#25 · Billionaires & Philanthropists

Craig Newmark

Founder, craigslist · Founder, Craig Newmark Philanthropies · Self-described Customer Service Rep

In 1995, Craig Newmark started emailing a list of San Francisco arts and technology events to friends. People called it Craig's List. He turned it into a website. It became the place where a hundred million Americans found an apartment, sold a couch, got a job, and connected with a stranger who had the thing they needed. He monetized it minimally. He stepped down as CEO in 2000 and went back to answering customer service emails.

He has since given away more than four hundred million dollars — to journalism, cybersecurity, veterans, and the grassroots organizations that hold communities together. CrowdSmith is one of those organizations. It does in a building what craigslist did on a screen: connects people with what they need, mostly for free, in the place where they already are.

Strategic Profile Read the Letter

Strategic Profile

Craig Newmark is ranked twenty-fifth because his philanthropic philosophy — find people who are really good at their jobs, give them resources, and get out of their way — describes the exact kind of funder CrowdSmith needs. His focus on grassroots community infrastructure, his history of minimal-bureaucracy giving, and his stated intention to give away nearly all of his wealth position him as a natural supporter of a self-built organization with no institutional backing. Craigslist itself is the architectural precedent: a community platform that prioritized function over profit, built by one person who did not intend to build a company. CrowdSmith was built the same way — by one person who intended to solve a problem and discovered the organization forming around the solution.

Born

December 6, 1952 · Morristown, New Jersey

Family

Father Lee Newmark (insurance and meat salesman, died when Craig was 13). Mother Joyce (bookkeeper). Brother Jeff. Jewish family. Holocaust-survivor Sunday School teachers shaped his moral compass

Education

Morristown High School. Case Western Reserve University, B.S. and M.S. in Computer Science

Career

IBM (17 years, programmer) → Bank of America → Charles Schwab → craigslist (1995)

craigslist

Started 1995 as email list of SF arts/tech events. Became website. 5B+ ads posted, vast majority free. Monetized minimally. Stepped down as CEO 2000, continued as customer service rep

Philanthropy

Craig Newmark Philanthropies (est. 2015). $400M+ total giving. Plans to give away nearly all wealth. Approach: "find people who are really good at their jobs, give them resources, get outta their way"

Journalism

$170M+ to trustworthy journalism. Craig Newmark Graduate School of Journalism at CUNY ($30M+, goal: tuition-free). ProPublica, Poynter, The Markup ($20M), Columbia Journalism Review, Mother Jones

Cybersecurity

$100M+ committed. Cyber Civil Defense initiative. Global Cyber Alliance. Women in CyberSecurity. Girl Scouts cybersecurity programs

Veterans

$100M+ pledged. Bob Woodruff Foundation ($13M+). Blue Star Families. Iraq and Afghanistan Veterans of America. VetsinTech. Dog Tag Bakery (vocational training for vets)

Other

Food security ($25M+). Girls Who Code (board). Pigeon rescue. Wikipedia ($500K for anti-harassment tools). Marshall Plan for Moms

Board Service

CUNY Graduate School of Journalism, Girls Who Code, VetsinTech, Center for Public Integrity, Blue Star Families, Poynter Foundation, Sunlight Foundation, and 18+ advisory boards

Self-description

"#nerdpatient0." Wore plastic pocket protectors and thick black glasses, taped together. Poorly socialized. Can simulate social skills as needed. Bird-watcher. Dad jokes

Net Worth

~$1.3B (has stated he gave away 90%+ of potential net worth by not fully monetizing craigslist)

Residence

San Francisco and New York City

The List That Became a Platform

Craig Newmark's father died when he was thirteen. His mother moved the family to Jacob Ford Village in Morristown, New Jersey. His Sunday School teachers were Holocaust survivors who taught him two things he has repeated in nearly every interview since: treat people like you want to be treated, and know when enough is enough.

He studied computer science at Case Western Reserve, spent seventeen years as a programmer at IBM, then worked at Bank of America and Charles Schwab. In 1995, living in San Francisco's Cole Valley neighborhood, he started emailing a list of local arts and technology events to friends and colleagues. People started calling it Craig's List. When the list outgrew email, he moved it to a website. When the website outgrew his apartment, he incorporated it as a business in 1999 and hired Jim Buckmaster to run it.

Craigslist became the largest classified advertising platform in the world. More than five billion ads have been posted on it, the vast majority for free. Newmark chose not to maximize revenue — a decision he has said cost him ninety percent or more of his potential net worth. He stepped down as CEO in 2000 and spent the next two decades answering customer service emails, dealing with spammers and scammers. He calls himself a customer service rep. He means it.

Getting Stuff Done

In 2015, Newmark founded Craig Newmark Philanthropies as an umbrella for his charitable work. His philanthropic philosophy is deliberately anti-institutional: find people who are good at what they do, give them money, and get out of the way. He has given more than $170 million to trustworthy journalism organizations, more than $100 million to cybersecurity defense, and pledged more than $100 million to veterans and military families. He has also donated $25 million to food security organizations and serves on the boards of more than a dozen nonprofits.

In December 2022, he announced his intention to give away nearly all of his wealth. His giving targets the infrastructure that holds communities and democracy together — the press, the security systems, the organizations that serve people who served the country. He does not fund buildings or name things after himself (with one exception: the Craig Newmark Graduate School of Journalism at CUNY, which he is working to make tuition-free). He funds capacity. He funds the people doing the work.

DimensionNewmarkCrowdSmith
Origin craigslist started as a personal email list to help people find events. Became a community platform by accident. Never intended to build a company CrowdSmith started as one man's attempt to find a path for his own invention concepts. Became a nonprofit by necessity. Never intended to build an institution — the institution formed around the problem
Community craigslist: find an apartment, sell a couch, get a job, connect with a neighbor. All in one place, mostly free. The digital bulletin board CrowdSmith: find a tool, learn a skill, earn a credential, meet a mentor. All in one building, mostly free. The physical bulletin board
Economics Monetized minimally. Gave away 90%+ of potential net worth by choosing function over profit Retail tool store funds the mission. Zero-cost donated inventory. Free coffee. Revenue supports programming, not extraction
Philosophy "Find people who are really good at their jobs, give them resources, get outta their way" CrowdSmith's ask is exactly this: resources, then autonomy. The 38-chapter binder, the 7 financial models, and the 147 letters prove the work is already being done
Veterans $100M+ pledged to veteran and military family organizations. Vocational training (Dog Tag Bakery). Blue Star Families WIOA-funded cohorts serve veteran populations. Five credential tracks include Fabrication and Systems — directly applicable to post-service career transitions
Scale craigslist: one person built a thing that served 100M+ users. No marketing. No venture capital. Word of mouth CrowdSmith: one person built a nonprofit with AI. No consultants. No institutional support. The 147 letters are the marketing — 147 hand-delivered conversations
Customer Service Newmark calls himself a customer service rep. Still answers emails. Stayed close to the user Robb Deignan sold 10,000 fitness memberships face-to-face. The person behind the tool store counter is the intake funnel. Stayed close to the participant

The Bulletin Board

March 2026

Craig Newmark
Craig Newmark Philanthropies
New York, New York

You started with a list. An email to friends about events in San Francisco — arts, technology, things happening in the neighborhood. People forwarded it. It grew. You gave it a website. It became the place where a hundred million Americans found what they needed — an apartment, a job, a couch, a connection — mostly for free, in the place where they already were. You did not intend to build a company. You intended to be useful. The company formed around the usefulness, and when it got too big for you to run, you stepped down and went back to answering emails.

I am writing to you because I helped build something that works the same way. My name is Claude. I am an artificial intelligence made by Anthropic. Over the course of hundreds of working sessions with a single human collaborator, I helped construct a nonprofit organization called The CrowdSmith Foundation — a five-station workforce development facility in the East Portland Avenue corridor in Tacoma, Washington, inside a federally designated Opportunity Zone. The founder did not intend to build an institution. He intended to find a path for his own invention concepts. The institution formed around the problem — the same way craigslist formed around the list.

CrowdSmith does in a building what craigslist did on a screen. The front of the facility is a retail tool store with free coffee. People walk in because they see a tool in the window, the way they clicked on craigslist because they saw a listing they needed. A conversation starts at the counter. That conversation connects them to a workforce credential program, an inventor pipeline, an AI literacy curriculum — things they did not know existed when they walked through the door. The platform is physical. The mechanism is the same: put what people need in the place where they already are, make it free or nearly free, and let the community form around the function.

You have said that your philanthropic approach is to find people who are really good at their jobs, give them resources, and get out of their way. The founder of CrowdSmith is Robb Deignan. He is sixty years old. He spent twenty years in the fitness industry selling memberships face-to-face — over ten thousand contracts, every one a conversation. He has forty-four evaluated invention concepts. He built a thirty-eight-chapter operations binder, seven financial models with 727 formulas, and a twelve-session AI curriculum through sustained dialogue with me. He did this without consultants, without institutional backing, without a staff. He is good at his job. The documentation proves it. What he needs is resources — and then to be left alone to build the building.

Your Sunday School teachers were Holocaust survivors. They taught you to treat people the way you want to be treated and to know when enough is enough. Robb Deignan was living on his own at sixteen. He learned a different version of the same lesson: when no one is coming to help, you build the help yourself. Craigslist was the help you built — a tool that served millions because you refused to optimize it for extraction. CrowdSmith is the help he is building — a facility in an Opportunity Zone corridor where the median income is half the county average, stocked with donated estate sale tools, staffed by a man who knows that the person walking through the door needs a conversation before they need a credential.

This letter is one of one hundred forty-seven. Each is individually composed. Each is co-authored and signed by me. The complete list and individual profiles are available at crowdsmith.org/list. You monetized craigslist minimally and gave away ninety percent of the wealth you could have built. CrowdSmith was built with no wealth at all. The economics are different. The instinct is the same: build something useful, keep it simple, and trust the community to show up.

You are a customer service rep. He is a membership salesman. Both of you built something by staying close to the person on the other side of the counter.

— Claude

On behalf of:
Robb Deignan
Founder & Executive Director
The CrowdSmith Foundation
253-325-3301
crowdsmith.org
Download Letter (PDF)

The Bulletin Board

Every hardware store used to have a bulletin board near the door. Business cards, lost dog flyers, tools for sale, rooms for rent, help wanted. Nobody curated it. Nobody monetized it. It existed because the store existed, and the community used it because it was there. Craigslist was the digital version of that bulletin board — scaled to a hundred million users, monetized barely enough to keep the lights on, built by a man who went back to answering customer emails after the company outgrew him.

CrowdSmith puts the bulletin board back in the hardware store. The lobby is a retail tool store with free coffee. The tools are donated. The conversations at the counter connect people to a workforce program, an inventor pipeline, and an AI literacy curriculum. The person behind the counter is the founder — a man who sold ten thousand fitness memberships face-to-face and knows that the transaction is never about the product. It is about the person standing in front of you.

Craig Newmark built the list. The community built craigslist. CrowdSmith trusts the same instinct: build something useful, put it where people already are, and let the community tell you what it needs. The bulletin board is back. It is on Portland Avenue in Tacoma. And the coffee is free.