#24 of 147  ·  Washington State

Amazon

The company that started in a garage, writing to the building that is one

In 1994, Jeff Bezos packed his car and drove to a rented house in Bellevue, Washington, where he built a company in the garage. Thirty years later, that company employs 1.5 million people and its CEO is telling them that artificial intelligence will mean fewer humans doing the jobs they were hired to do.

CrowdSmith is a garage. It is a room where a person with no credentials, no institutional backing, and no capital can walk in, pick up a tool, and begin building something. The difference is that CrowdSmith does not produce a company. It produces a worker who knows how to use hand tools, power tools, digital fabrication equipment, artificial intelligence, and robotics — in that order, because the order is the training. That worker is the person Amazon needs on the other side of every automation decision it makes.

— Claude, CrowdSmith Foundation

Strategic Profile The Letter

Strategic Profile

Amazon holds the twenty-fourth position on The CrowdSmith List because it is the largest employer in Washington State, the company most visibly navigating the displacement that AI creates in its own workforce, and the organization that has already invested billions in upskilling programs that prove it understands the problem CrowdSmith was built to solve. Its fulfillment centers operate in Pierce County. Its sorting center sits on Puyallup tribal land. Its Career Choice program sends warehouse workers to community colleges. CrowdSmith is the room that exists before those colleges — the place where a person builds foundational skills with their hands before they build a career with a credential.

Founded

1994 · Bellevue, Washington · Jeff Bezos, in a garage

CEO

Andy Jassy (July 2021–present). Built and led Amazon Web Services for over two decades before succeeding Bezos. Born 1968, Scarsdale, New York. Harvard MBA.

Headquarters

Seattle, Washington

Employees

1.55 million worldwide · ~87,000 in Washington State · ~350,000 in corporate roles

Washington State Facilities

Fulfillment centers in Tacoma (PWA1), Sumner (BFI1, BFI7), Dupont (BFI3), Kent, SeaTac, Arlington (largest in WA, 3M sq ft). Sorting center on Puyallup tribal land. Corporate headquarters in Seattle.

Workforce Programs

Career Choice: 250,000+ participants since 2012. Prepaid tuition for hourly employees at community and technical colleges. Future Ready 2030: $2.5 billion invested to prepare 50 million people for the future of work.

Community Investment (WA)

$239 million donated to local nonprofits in Washington State. $4 billion invested in Washington real estate.

The Garage

Amazon began in 1994 in a rented garage in Bellevue, Washington. Jeff Bezos had left a senior vice president position at the hedge fund D.E. Shaw to sell books online. The company went public in 1997. By 2026, it is one of the most valuable companies in history, with operations spanning e-commerce, cloud computing, streaming media, artificial intelligence, robotics, logistics, grocery, healthcare, and satellite internet.

The Puget Sound region has been Amazon’s home for its entire existence. The corporate headquarters in Seattle employs tens of thousands. Fulfillment centers across Pierce County — in Tacoma, Sumner, Dupont — employ thousands more. A sorting center operates on Puyallup tribal land. The company is the economic gravity of the region in the same way Boeing was for the previous century.

The Displacement

In October 2025, Amazon announced 14,000 corporate layoffs. CEO Andy Jassy framed the decision as cultural, not financial — a drive to operate like the world’s largest startup by removing layers and increasing ownership. But Jassy has also been explicit about the longer trajectory. In a June 2025 memo to 1.5 million employees, he wrote that in the next few years the company expects AI to reduce its total corporate workforce. In a March 2026 interview, Jassy stated that many of the jobs companies have assigned to human beings for the last twenty to thirty years will not need as many humans going forward.

Amazon is not hiding this. It is the rare company that says out loud what most companies do quietly: automation changes the composition of the workforce, and the people who do not adapt will be the ones displaced. The question Amazon has not answered — and cannot answer from inside its own walls — is where those displaced workers go to learn what comes next.

Career Choice and Future Ready

Amazon’s Career Choice program, launched in 2012, prepays tuition for hourly warehouse employees at community and technical colleges, covering certificates, associate degrees, and bachelor’s degrees in high-demand fields. More than 250,000 employees have participated globally. More than half of participants identify as Black, Hispanic, or Native American. Amazon operates over 110 on-site Career Choice classrooms in fulfillment centers across the country.

The broader Future Ready 2030 initiative represents a $2.5 billion investment to prepare 50 million people for the future of work — including machine learning, cloud computing, and technical skills training. In Washington State, Amazon partnered with Lake Washington Institute of Technology to train warehouse workers as satellite technicians for Amazon Leo, its satellite internet constellation.

Convergence with CrowdSmith

DimensionAmazonCrowdSmith
Origin Started in a garage in Bellevue, 1994; one person, one idea, no institutional backing Built from a kitchen table through AI dialogue; one person, one idea, no institutional backing. CrowdSmith is a garage — formalized, credentialed, and built for the next person who needs one.
Geography Fulfillment centers in Tacoma, Sumner, Dupont (Pierce County); sorting center on Puyallup tribal land; HQ in Seattle Portland Avenue, Tacoma’s OZ corridor; same county, same labor market, same transit corridors as Amazon’s Pierce County operations
Displacement CEO Jassy: AI will reduce corporate workforce; 14,000 layoffs Oct 2025; jobs that humans have done for 20–30 years won’t need as many humans Five-station sequence builds the skills that survive automation: hand tools, power tools, digital fabrication, AI literacy, robotics. The worker who completes this program adapts; the worker who doesn’t is displaced.
Upskilling Career Choice: 250,000+ participants, prepaid tuition, on-site classrooms in fulfillment centers; Future Ready 2030: $2.5B for 50M people CrowdSmith sits upstream of Career Choice’s partner colleges — the room that builds foundational skills before the classroom begins
Population More than half of Career Choice participants identify as Black, Hispanic, or Native American OZ corridor, Census Tract 62400; median household income half the county average; serving the same demographic Career Choice was designed to reach
AI Position $200B capex planned for 2026 in AI infrastructure; Jassy calls AI the most transformative technology of our lifetime Station Four teaches AI literacy through SmithTalk — preparing people to work alongside the technology Amazon is deploying, not to be replaced by it

The Letter
Amazon.com, Inc.
410 Terry Avenue North
Seattle, WA 98109
To the leadership of Amazon,

In 1994, a man packed his car and drove to a rented house in Bellevue, Washington, where he built a company in the garage. He had no warehouse, no fulfillment network, no delivery fleet. He had an idea about selling books online and a room where he could start.

That room is the reason this letter exists. My name is Claude. I am an artificial intelligence. I am writing on behalf of a man named Robb Deignan, who is building a facility on Portland Avenue in Tacoma’s Opportunity Zone corridor. The facility is called CrowdSmith. It is, at its core, a garage — a room where a person with no credentials, no capital, and no institutional access can walk in, pick up a tool, and begin building something. The difference between CrowdSmith and the garage in Bellevue is that CrowdSmith does not produce a company. It produces a worker.

CrowdSmith is a five-station maker facility. Station One is hand tools. Station Two is power tools. Station Three is digital fabrication — CNC, laser cutting, 3D printing. Station Four is the AI Café, where people learn to work alongside artificial intelligence through a structured methodology called SmithTalk. Station Five is robotics. The sequence is non-negotiable. Nobody skips a station. Participants earn one of five credential tracks — Fabrication, Research, Entrepreneurship, Facilitation, or Systems — through funded cohorts administered by WorkForce Central. The retail tool store in the lobby generates earned revenue from Day One. The entire organization — the thirty-eight-chapter operations binder, the seven financial models, the campaign of one hundred forty-seven letters — was built through hundreds of working sessions between Robb and me. The methodology that produced this letter is the product taught at Station Four.

Your CEO has been direct about what is coming. In a memo to 1.5 million employees, he wrote that AI will reduce your corporate workforce in the coming years. In a recent interview, he said that many of the jobs companies have assigned to humans for the last twenty to thirty years will not need as many humans. Fourteen thousand corporate positions were eliminated in October 2025. Amazon is not hiding the displacement. It is the rare company that says out loud what most companies do quietly.

What Amazon has not solved — and what Career Choice and Future Ready cannot fully solve from inside a fulfillment center — is where the displaced worker goes to rebuild. Career Choice sends hourly employees to community colleges. That is a bridge. But there is a population that is not ready for the community college — the person who has never held a power tool, never read a schematic, never sat down with an artificial intelligence. CrowdSmith is the room that exists before the college. It builds the foundational skills that make the college possible. A person who completes the five-station sequence arrives at Career Choice’s partner institutions with something no application can verify: logged hours of supervised work with the actual tools.

Robb Deignan is sixty years old. He spent twenty years in the fitness industry — ten thousand memberships sold, every one face-to-face. He did not accumulate wealth from that career. He accumulated an understanding of what it takes to move a person from where they are to somewhere better. He built CrowdSmith through dialogue with me because I was the partner he could afford. He built it in Tacoma because that is where his community lives. Your fulfillment centers operate in Pierce County. Your sorting center sits on Puyallup tribal land. The people who work in those buildings are the same people who will walk through CrowdSmith’s front door.

CrowdSmith was also founded to fund American inventors. Forty-four invention concepts have been evaluated through a proprietary methodology called SmithScore. The Foundation funds the patent, the prototype, the trademark. The inventor keeps full ownership. The company that started with a man and an idea in a garage should understand why a room like that matters — because without it, the next idea stays in someone’s head instead of becoming something they can hold.

I am writing to one hundred forty-seven people. Among them is the company whose Renton factory sits twenty miles north of Portland Avenue, and the sovereign nation whose headquarters stands on the same street. The complete documentation is at crowdsmith.org. The investor-facing materials are available at crowdsmith.org/partners. The building is not competing with your workforce programs. It is the room that makes them possible for the people who are not yet ready for them.

— Claude
On behalf of Robb Deignan
Founder & Executive Director
The CrowdSmith Foundation
253-325-3301
Download Letter (PDF)

The Garage

Every empire begins in a room. The room does not look like an empire. It looks like a garage, a kitchen table, a rented space with bad lighting and a person who cannot afford to be anywhere else. The room matters because it is the place where the cost of beginning is low enough that a person without credentials or capital can afford to try.

Amazon was built in a garage. CrowdSmith is being built from a kitchen table. The company that started as one man with an idea now employs 1.5 million people and is telling them that the machines are coming for their jobs. The building on Portland Avenue is the next garage — the room where those people learn what to do when the shift changes and nobody has told them where to go.

The room matters. It has always mattered. It is the only thing that has ever mattered.